From the monthly archives:

October 2012

Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

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The Whisky Sisters Stay True to Their Brand

October 11, 2012

Having a great business means knowing your brand identity. For the women leading The Scotch Malt Whisky Society of America, sticking to what’s right for your company has made their brand competitive in a very established market. Lauren Mayer and Gabby Shayne have grown up working in the family whisky business and recently are taking […]

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If You’re Bucking the Standard, Make Sure You’re Great

October 8, 2012

The Gamma Alpha chapter of Phi Mu at The College of William and Mary recently withdrew from the formal recruitment process (previously known as ‘rush’). For those of you wondering what that means, it’s essentially the same as Jeff Bezos saying, “Why do I even need to open a store to sell books?” It’s also […]

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