From the category archives:

Marketing

Revisit Roundup: Building Your Portfolio

September 1, 2016

  First impressions matter. Whether you’re going on a date or a job interview, there’s always pressure to share the best parts of yourself. Most recently, Richmond UX hosted a talk with Jason Cranford Teague about portfolios. It gave me a chance to revisit several of my previous blog posts because a lot of the […]

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Breaking the Bullseye: Blog Series Roundup

August 28, 2015

Problem: You want to authentically engage with a variety of customers, but your boss claims messaging to all of them is time consuming and expensive. You’re not alone. Recently, I worked on a blog series for the Create Digital blog. There’s a natural struggle between using all those personalization tools at your fingertips, but doing […]

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The Stories of Your Brand

December 4, 2012

Once upon a time, there was a company that heard amazing, touching stories from its customers each day. These stories included sharing the news of a birth or sending love to a solider half-way across the world. The trouble was, these stories didn’t fit with the brand message. As time went on, executives would share […]

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Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

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Can Bad Olympic Event Coverage Affect Sponsorship?

July 30, 2012

NBC has been coming under fire for not only failing to broadcast the 2012 London Olympic events live, but also for broadcasting poorly. #NBCfail is making its own news, and there’s a backlash in the honesty of the network. Admitting you’re trying to make money off the event is fine. Limiting your own ways to […]

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Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing […]

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Speaking the Same Different Language

March 29, 2011

One of the most valuable things I am bringing with me to my MBA studies is that I look through the world with a Marketing lens. I am continually fascinated by my Economics class because it makes total sense product, pricing, promotion, and placement decisions would all be made based on supply and demand. Or that […]

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Business and Love

February 14, 2011

Let’s talk about Christmas. Yep, on Valentine’s Day, I want to talk about Christmas. This year, I missed the Valentine’s advertising. I saw a great full-page ad from Tiffany’s in the Wall Street Journal (“Be Mine”), and I saw Godiva on Squawk Box talking about the business of chocolate. That’s it. Did you ever notice […]

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Don’t Skip the Marketing

January 25, 2011

I’m having a revelation: Marketing isn’t just about PowerPoints. I actually knew that already, but I was worried when I decided I wanted to pursue my MBA in Marketing and Organizational Management & Strategy that I would be behind the times. Why? Well, there’s been a shift in the last couple of years towards this […]

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