From the category archives:

Marketing

Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing [...]

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Speaking the Same Different Language

March 29, 2011

One of the most valuable things I am bringing with me to my MBA studies is that I look through the world with a Marketing lens. I am continually fascinated by my Economics class because it makes total sense product, pricing, promotion, and placement decisions would all be made based on supply and demand. Or that [...]

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Business and Love

February 14, 2011

Let’s talk about Christmas. Yep, on Valentine’s Day, I want to talk about Christmas. This year, I missed the Valentine’s advertising. I saw a great full-page ad from Tiffany’s in the Wall Street Journal (“Be Mine”), and I saw Godiva on Squawk Box talking about the business of chocolate. That’s it. Did you ever notice [...]

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Don’t Skip the Marketing

January 25, 2011

I’m having a revelation: Marketing isn’t just about PowerPoints. I actually knew that already, but I was worried when I decided I wanted to pursue my MBA in Marketing and Organizational Management & Strategy that I would be behind the times. Why? Well, there’s been a shift in the last couple of years towards this [...]

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Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and [...]

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I Got Marketed

May 3, 2010

*Normally, at the beginning of the month I would be going over monthly goals. I got so excited about sharing this story that I’ll catch up on goals a bit later.* One thing I love about my job is that as part of our employee rewards, they’re experimenting with flexible work. For me, it means [...]

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Typos are the New Broccoli

March 4, 2010

The other day, a friend asked me to read through her post to see if the tone was consistent. I was very excited that she asked, and as I read, my eye kept going back to one sentence. Hmmm…is that a typo? Do I say anything? She didn’t ask me to proofread her post…hmmm. I [...]

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