Problem: You want to authentically engage with a variety of customers, but your boss claims messaging to all of them is time consuming and expensive.
You’re not alone.
Recently, I worked on a blog series for the Create Digital blog. There’s a natural struggle between using all those personalization tools at your fingertips, but doing so in a meaningful manner. You don’t want to break the bank, and you really don’t want to look like a stalker. The natural solution is using digital personas to connect with customers.
Marketing doesn’t have to be the money pit of your company. As we show in this blog series, you can:
- Make a plan to show how you will avoid spending too much money on creating countless variations of your messaging. Read Part 1 | When Marketing Gets Persona
- Build smart media plans so you won’t overspend on too much digital marketing. Read Part 2 | Compsing a Creative Ad Budget
- Show your boss that your brand can be mindful of the thin line between knowing enough and knowing too much about your consumer. Read Part 3 | Tone Down the Targeting Creep-Factor
Are personas for you? Of course. Digital personas are a highly valuable tool that can help you specialize content, engage consumers, and build lasting relationships through fostering a culture of trust.
You can do all of this by working smarter, rather than harder. This is because utilizing personas will help you avoid overextending your resources to write countless variations of copy, avoid overspending on social targeting, and avoid coming across as invading your consumer’s privacy.
Just remember, always maintain authenticity by putting your customer and their needs, wants, and interests first.