Strategic HR Analytics Campaign

by Emily Jasper on April 1, 2012

Company: PDI Ninth House and Oracle

Project Date: August 2008-July 2010

Quick Description: PDI Ninth House formed a strategic alliance with Oracle and utilized an HR Analytics Campaign to drive market and client awareness of the partnership

Description: Information Technology investments can be strategic initiatives for a firm, but executive leadership often wants to determine how launching a new software or system will impact the business. PDI Ninth House contributed development content components to Oracle’s offerings, in addition to being a consulting partner for firms determining how best to use Oracle data for decision making. To help clients understand the advantages of our partnership, the PDI Ninth House and Oracle teams created a series of marketing components to help drive awareness.

Personal Contribution: My role as the Global Alliances and Channels Marketing Manager allowed me to partner with the Oracle business development and marketing team to create compelling marketing pieces that could be used in a sales context for the field teams. The campaign focused on bringing together leadership development expertise with data analytics for better decision making. The campaign included: conference speakers at both the Oracle HCM User Groups Conference and targeted invitation-only client presentations; a joint presentation with Oracle Sales and the PDI Ninth House Chief Financial Officer at the Media and Financial Management Conference with a resulting article in Media Financial Manager Magazine; multiple subject-matter-expert webcasts for top-tier clients; and jointly branded marketing collateral, microsites, and an Oracle Solutions Factory website.