Posts tagged as:

Brand

The Starr Conspiracy Discloses New Levels of Secure Access

May 29, 2013

I wanted to share some of the news from my agency that’s been going on this week — we launched a new site! It’s pretty exciting, and below is the blog post with the announcement: Secrets are everything. They are the foundation our agency was built on. They’re how we’re going to change B2B marketing […]

1 comment Read the full article →

The Stories of Your Brand

December 4, 2012

Once upon a time, there was a company that heard amazing, touching stories from its customers each day. These stories included sharing the news of a birth or sending love to a solider half-way across the world. The trouble was, these stories didn’t fit with the brand message. As time went on, executives would share […]

0 comments Read the full article →

Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

0 comments Read the full article →

The Whisky Sisters Stay True to Their Brand

October 11, 2012

Having a great business means knowing your brand identity. For the women leading The Scotch Malt Whisky Society of America, sticking to what’s right for your company has made their brand competitive in a very established market. Lauren Mayer and Gabby Shayne have grown up working in the family whisky business and recently are taking […]

1 comment Read the full article →