Posts tagged as:

Branding

Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing […]

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Speaking the Same Different Language

March 29, 2011

One of the most valuable things I am bringing with me to my MBA studies is that I look through the world with a Marketing lens. I am continually fascinated by my Economics class because it makes total sense product, pricing, promotion, and placement decisions would all be made based on supply and demand. Or that […]

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A Brand that Lasts Beyond a Lifetime

March 29, 2010

“Here’s looking at you, kid.” Wow. Just, wow. That line means a little something to everyone. It could be the memory of a first date, the comfort after a break up, or the suave idol a guy hoped to be. You never have to see the whole movie (though you should), but Casablanca is an […]

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