Posts tagged as:

brands

Can Bad Olympic Event Coverage Affect Sponsorship?

July 30, 2012

NBC has been coming under fire for not only failing to broadcast the 2012 London Olympic events live, but also for broadcasting poorly. #NBCfail is making its own news, and there’s a backlash in the honesty of the network. Admitting you’re trying to make money off the event is fine. Limiting your own ways to […]

0 comments Read the full article →

Who Has the Ultimate Responsibility?

February 8, 2011

We conducted a case analysis today about Nike and its history with labor issues. The class was split up into stakeholder groups, ranging from Phil Knight to the Vietnamese workers. I was placed in the group of celebrity spokespeople. At the time the case was first written (2000), most of the spokespeople said they were removed from […]

0 comments Read the full article →