Posts tagged as:

emails

Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and […]

2 comments Read the full article →

Talk about Customer Intimacy

April 27, 2010

This is an out of office I got today: Thank you for your email. From April 26-April 30, we will be not be responding to email nor sending them out except to customers, partners, prospects and investors. We want to maximize authenticity and human connection in our interactions and email is not the best tool […]

2 comments Read the full article →