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Think Profitably in 3 Steps

December 2, 2013

Thanks to concepts like the skunkworks team or Project X research group, everyone wants to have a chance to innovate and create without worrying about the cost of resources. Profitability is a banned idea. Unfortunately, limitless time and money just aren’t a reality for most businesses. Your business reality might be a world of tight […]

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If You’re Bucking the Standard, Make Sure You’re Great

October 8, 2012

The Gamma Alpha chapter of Phi Mu at The College of William and Mary recently withdrew from the formal recruitment process (previously known as ‘rush’). For those of you wondering what that means, it’s essentially the same as Jeff Bezos saying, “Why do I even need to open a store to sell books?” It’s also […]

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Acting on What You Want (Even Dreams)

July 3, 2012

When I was interviewing for jobs as I finished up  my MBA, one of the main interview questions was, “What is something you want to do in your career?” Being in business school, my answer should have been something like, “I want to develop an international marketing campaign for a B2C company that is targeting […]

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VirtualU in the Startup Ecosystem

June 14, 2012

Educational institutions provide an incubator ecosystem for entrepreneurs. Would-be CEOs have access to technology and research, potential pots of funding, and cheap student labor. For students, the incubator has provided an accelerant not to getting involved in someone else’s startup, but an accelerant for students to start their own. VirtualU, a new firm near Virginia […]

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Multiple Perspectives with Allstate and Budweiser

July 14, 2011

One of the things I used to hear in my former job was that all businesses think they face unique challenges, but that’s not really the case. Everything can boil down to a pretty comparable set of challenges all organizations face. They just look a little different. While that may be true when you have time […]

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Be Brazen!

August 25, 2009

Launch. Like a rocket. Or a ship. Or an inter-galactic missile. (Play Star Wars theme here) I come from a tradition where women were launched upon society through cotillions and coming out parties. Where ships had naming and launching rituals, including formal Change of Command ceremonies for the commanding officers. Where sorority recruitment seemed to […]

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Come to the Dark Side

July 29, 2009

Many of you who know me picture me as a sorority girl who loves Nine West pumps, pearls, and a pink martini now and then. If you really know me, though, you also know I love a good Mexican standoff, villains from comic books, and heavy metal music (to the point where I used a […]

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When I Grow Up, I Want to be Alice

June 23, 2009

This week has brought on a lot of Alice news. The first images of Tim Burton’s Alice in Wonderland have got the web in an excited frenzy. As a Burton fan myself (I did a thesis on imagery in college), I thought it was quite fitting for the Burton lens be applied to Lewis Carroll’s […]

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Get Your Own Case Studies

June 3, 2009

My college roommate was a Finance major, and often times she would tell me about all the case studies she had to work on for class. Case studies are great for learning because they provide you with examples. Theories are only good if people can understand them, and a few great examples can go a […]

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