Posts tagged as:

Marketing

Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing [...]

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Brazen’s Executive Social Media Bootcamp

August 17, 2011

Living in my world, I forget there are many people who aren’t using the tools available at their fingertips. We plan weekend trips and wedding showers through Facebook, and Google is practically a teacher. Smartphones make it easy to share every thought, and even Angry Birds has become its own movement in pop culture. And [...]

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Multiple Perspectives with Allstate and Budweiser

July 14, 2011

One of the things I used to hear in my former job was that all businesses think they face unique challenges, but that’s not really the case. Everything can boil down to a pretty comparable set of challenges all organizations face. They just look a little different. While that may be true when you have time [...]

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The Passion of Gary Vaynerchuk

April 29, 2011

This post is available at Forbes blogs: I have not had the opportunity to ever to be a guest on one of Oprah’s “Favorite Things” episodes…but I now feel like I understand the insanity that ensues. Gary Vaynerchuk spoke at Virginia Tech on last night, and as I’m sure he always does, he blew the roof off the [...]

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Anonymity isn’t an Invitation to be Rude

March 30, 2011

This post is available over at Forbes blogs: Social media has brought a sense of “realness” to the fakeness of online identities. People used to hide behind anonymity, and then we declared (with Mark Zuckerberg leading the way) that you couldn’t be taken seriously if you were hiding behind avatars and names like TechKitty5837. We embraced [...]

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Speaking the Same Different Language

March 29, 2011

One of the most valuable things I am bringing with me to my MBA studies is that I look through the world with a Marketing lens. I am continually fascinated by my Economics class because it makes total sense product, pricing, promotion, and placement decisions would all be made based on supply and demand. Or that [...]

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Actions and Reactions

March 22, 2011

Remember being in grade school, studying math or science, and you’d hear a classmate say, “When am I ever going to use this in real life?” Little did you know the basics of equations show up everywhere. Most of the time, it’s a pretty easy concept: Y=aX+b. But then again, taking into account multiple variables [...]

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