Posts tagged as:

Marketing

Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and [...]

Share
2 comments Read the full article →

I Got Marketed

May 3, 2010

*Normally, at the beginning of the month I would be going over monthly goals. I got so excited about sharing this story that I’ll catch up on goals a bit later.* One thing I love about my job is that as part of our employee rewards, they’re experimenting with flexible work. For me, it means [...]

Share
8 comments Read the full article →

A Brand that Lasts Beyond a Lifetime

March 29, 2010

“Here’s looking at you, kid.” Wow. Just, wow. That line means a little something to everyone. It could be the memory of a first date, the comfort after a break up, or the suave idol a guy hoped to be. You never have to see the whole movie (though you should), but Casablanca is an [...]

Share
2 comments Read the full article →

Do You Treat Your Brand Ambassadors like Your Key Stakeholders?

January 19, 2010

**The below post is featured on the Minnesota Chapter of the American Marketing Association Blog. Imagine you don’t have to report to a board of directors or stockholders. You can go about your business without worrying up. Are you worrying down, though? The people who invest their time and energy into helping your organization succeed, [...]

Share
0 comments Read the full article →

Building Your Marketing Tool Kit

December 8, 2009

**The below post is featured on the Minnesota Chapter of the American Marketing Association Blog. I may not be able to speak for most marketing executives, but in my experience, there are some attributes your team needs to have to be successful. Some of these may be no brainers, but you should always be looking [...]

Share
0 comments Read the full article →

Hey Baby, I know my audience

October 9, 2009

Over the past couple weeks, I’ve been chatting with friends about pick-up lines we see in our regions. Here are a few: DC – Hey Baby, I work on the Hill. MN – Hey Baby, I just bought a house. NY – Hey Baby, I don’t live with my mom in the Bronx. With each [...]

Share
0 comments Read the full article →

Volunteering to Keep You Going

September 1, 2009

**The below post is featured on the Minnesota Chapter of the American Marketing Association Blog. Not everyone had the luxury of knowing at the age of 18 that you wanted to be a marketing professional and chose a business major in college. In fact, many people fall into marketing through analytics, operations, HR, and so [...]

Share
0 comments Read the full article →

The Value of Honesty

June 9, 2009

**The below post is featured on the Minnesota Chapter of the American Marketing Association Blog. Much criticism can be found on the web for the current state of marketing. A lot of it is around how blatant companies are getting about pushing a product. It’s so out there. Yet times are forcing marketers to approach [...]

Share
0 comments Read the full article →

Not a Multi-Tasker?

January 30, 2009

I might be a little behind the times here…I’m a Verizon customer…but I just found out that the iPhone doesn’t allow for multitasking. Meaning if you want to stream radio and play games at the same time, it’s not possible. At least not on the same device. Now, I am taking this at the word [...]

Share
0 comments Read the full article →

Next Entries →