Posts tagged as:

thought leadership

Traversing Personal Brand Management While Avoiding Company Brand Landmines

March 14, 2013

Having a personal brand helps to set you apart in a digital world where it’s really easy to get lost. Your brand becomes an asset, something that can even be negotiated with as you move through your career. You might be hired on to a company to be a thought leader or brand ambassador. Things […]

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Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

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