Breaking the Bullseye: Blog Series Roundup

by Emily Jasper on August 28, 2015


Problem: You want to authentically engage with a variety of customers, but your boss claims messaging to all of them is time consuming and expensive.

You’re not alone.

Recently, I worked on a blog series for the Create Digital blog. There’s a natural struggle between using all those personalization tools at your fingertips, but doing so in a meaningful manner. You don’t want to break the bank, and you really don’t want to look like a stalker. The natural solution is using digital personas to connect with customers.

Marketing doesn’t have to be the money pit of your company. As we show in this blog series, you can:

Are personas for you? Of course. Digital personas are a highly valuable tool that can help you specialize content, engage consumers, and build lasting relationships through fostering a culture of trust.

You can do all of this by working smarter, rather than harder. This is because utilizing personas will help you avoid overextending your resources to write countless variations of copy, avoid overspending on social targeting, and avoid coming across as invading your consumer’s privacy.

Just remember, always maintain authenticity by putting your customer and their needs, wants, and interests first.


Seven Years…

March 13, 2015

LinkedIn reminded me that it’s been seven years since I started this little blog. What’s crazy is that I’m not even focused on writing about tips, tricks, and perspectives — I’m focused on applying it. But with a little reminder comes a nudge to revisit the blog that started it all and reflect. Yep, this is […]

0 comments Read the full article →

#NEXTCHAT: Creating a Groundswell in HR

January 14, 2014

This post is featured on SHRM’s We Know Next blog. Join me January 15 at 3:00E for a #Nextchat on creating a groundswell in HR.  Much like a groundswell where a massive storm can create huge waves and a rise in the sea level, a groundswell among large groups of individuals — using the power […]

0 comments Read the full article →

Infographic: Efficiency of Dating Via App

December 11, 2013

Mobile technology is changing the way we do business. Whether it’s to apply to a job or just stay on top of a project while you’re on the road, your smartphone is an extension of your desk. But your smartphone is also an extension of your social life. Gone are the times when telling someone […]

0 comments Read the full article →

Think Profitably in 3 Steps

December 2, 2013

Thanks to concepts like the skunkworks team or Project X research group, everyone wants to have a chance to innovate and create without worrying about the cost of resources. Profitability is a banned idea. Unfortunately, limitless time and money just aren’t a reality for most businesses. Your business reality might be a world of tight […]

1 comment Read the full article →

Discussing Content Marketing at the Social Recruiting Strategies Conference

July 10, 2013

While my time at The Starr Conspiracy has had me focus on writing for clients and our agency, I have a chance to share some of my own insight with attendees of the Social Recruiting Strategies Conference. On Wednesday, July 24, I will be running a session on content marking for recruiters at The Hard Rock […]

0 comments Read the full article →

Lifelong Benefits of Laughter — Guest Post

July 1, 2013

Below is a guest post from Tali Kuhel sharing her perceptions on laughter, stress, and dating:  “Women who are highly successful, competitive and driven are most likely to experience a high level of stress”-Dr. Ken Nowack, women’s health specialist. As women take on broader and more demanding positions in the professional world their stress levels […]

8 comments Read the full article →


June 19, 2013

This is my recent post in SHRM’s We Know Next Blog:  Attracting millennials has turned into a “best places to work” battle. Improving the work environment to increase employee engagement was the first step. Companies are now seeing that an upgraded office space can attract top talent. And it’s getting harder to make your refurbished […]

1 comment Read the full article →

The Starr Conspiracy Discloses New Levels of Secure Access

May 29, 2013

I wanted to share some of the news from my agency that’s been going on this week — we launched a new site! It’s pretty exciting, and below is the blog post with the announcement: Secrets are everything. They are the foundation our agency was built on. They’re how we’re going to change B2B marketing […]

1 comment Read the full article →