From the monthly archives:

January 2011

Being Born to Write

January 31, 2011

Back when I was in undergrad, I had wanted to be a forensic psychologist. I admit it: the power of CSI had gotten to me. Unfortunately, I was growing anxious about a future which included compartmentalizing relationships, setting up boundaries, and potentially isolating myself (for safety reasons). It was winter break during my junior year, […]

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Don’t Skip the Marketing

January 25, 2011

I’m having a revelation: Marketing isn’t just about PowerPoints. I actually knew that already, but I was worried when I decided I wanted to pursue my MBA in Marketing and Organizational Management & Strategy that I would be behind the times. Why? Well, there’s been a shift in the last couple of years towards this […]

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Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and […]

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I Hope Gabby Comes Back Fighting

January 14, 2011

Below is a post over at Forbes blogs: I am a young woman in America during a time when it can sometimes be difficult to find the good in people. I am an MBA student at Virginia Tech, and almost every day I walk by the portraits of those lost on April 16, 2007. And […]

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Public Image and What Others Really See

January 11, 2011

On NBC’s Today, Meredith Vieira interviewed stars and the writer of The Social Network as part of the movie’s store release today. When asked about Mark Zuckerburg’s reaction to the motivation being inaccurate, writer  Aaron Sorkin said, “If a movie absolutely had to be made, I would want it told only from my point of […]

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Honors Navy Video Scandal: Beyond The Naked Women Jokes

January 3, 2011

You may have missed the breaking news with all the New Year celebrations, but a video made by a Naval Officer hit the waves after being released by the Virginian-Pilot. Here is the original story. Navy life is different, that’s all I can say. But it is not an excuse for commanders to think that […]

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