From the monthly archives:

February 2012

Life and Choice in Virginia

February 22, 2012

Virginia is in the middle of an emotional legislative move that appears to have dismissed some of the facts. Abortion legislation is adding tests and wait time to the procedure, I assume in an effort to demonstrate that there is life at the moment of conception. “The ultrasound legislation would require women to undergo a […]

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Finding the Metrics that Matter

February 20, 2012

A friend of mine asked me if I would review his resume before he begins job hunting. Before he sent it over to me, I made sure to tell him to include any metrics of success for his projects. Penelope Trunk had given me that advice once upon a time. She essentially told me that […]

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Bombshell in a Blazer

February 8, 2012

Ellie Scarborough, founder of, may be an expert on mending a broken heart, but she also knows that keys to success are found in who you are as a person. I had the opportunity to gain insights from her, and here are her best tips: bombshell: (n) a woman who is sensationally shocking, amazing, vibrant […]

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Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing […]

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