From the category archives:

Social media

Breaking the Bullseye: Blog Series Roundup

August 28, 2015

Problem: You want to authentically engage with a variety of customers, but your boss claims messaging to all of them is time consuming and expensive. You’re not alone. Recently, I worked on a blog series for the Create Digital blog. There’s a natural struggle between using all those personalization tools at your fingertips, but doing […]

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Why I Love Texts from Hillary

April 6, 2012

If you haven’t seen them, you need to check out the Texts from Hillary memes that are going around the web. I started seeing the little text conversations pop up on Pinterest, and I started seeing which ones I could find. Visit the tumblr site for all of them, and I’m sure you’ll also start […]

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Do I No Longer Need Comments?

July 6, 2011

I might be done with comments. I know what you’re thinking…mostly that I must be crazy. How can a blogger be done with comments? Probably because they’re just not enough anymore. Let me walk you through my logic: Back when I got started blogging, I was desperate for comments. I wanted to know that more […]

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May 17, 2011

There is a Darwin effect to blogging, except it’s not as simple as, “Only the strong survive.” As writers, we believe if the message is clear and distributed properly, the strength of the writing should help it permeate into the blogosphere. However, the survivors must contribute. Over at the Journal of Consumer Research, editor Dr. Laura […]

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The Passion of Gary Vaynerchuk

April 29, 2011

This post is available at Forbes blogs: I have not had the opportunity to ever to be a guest on one of Oprah’s “Favorite Things” episodes…but I now feel like I understand the insanity that ensues. Gary Vaynerchuk spoke at Virginia Tech on last night, and as I’m sure he always does, he blew the roof off the […]

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Need a Job Before a Man

April 4, 2011

My mother once told me, “Don’t forget to get married.” I guess she figured if I was so focused on my career, I’d be oblivious to those gentlemen who were going to come a’courting. And then my friends shared with me this video about a five-year old girl who has already figured out her priorities: […]

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Anonymity isn’t an Invitation to be Rude

March 30, 2011

This post is available over at Forbes blogs: Social media has brought a sense of “realness” to the fakeness of online identities. People used to hide behind anonymity, and then we declared (with Mark Zuckerberg leading the way) that you couldn’t be taken seriously if you were hiding behind avatars and names like TechKitty5837. We embraced […]

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Public Image and What Others Really See

January 11, 2011

On NBC’s Today, Meredith Vieira interviewed stars and the writer of The Social Network as part of the movie’s store release today. When asked about Mark Zuckerburg’s reaction to the motivation being inaccurate, writer  Aaron Sorkin said, “If a movie absolutely had to be made, I would want it told only from my point of […]

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December 14, 2010

Hey all, I’m in final exams right now. My brain is completely focused on stats, accounting, and finance… And because I’m a sucker for the holidays, here’s a little Elf Yourself dance. See you next week!

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