Hey all, you’re probably wondering what the deal is. What has Emily been up to? It’s been a busy early 2013, and I’ve had to prioritize a little. That said, it means there’s other neat stuff coming up. It just took a while to bake.
Since the end of 2012, I have been working on my company’s blog. The Starr Conspiracy is pushing me to change the way I think about blogging, and that’s important for growth. One of the initiatives I’ve worked on starting with my team members Lizzie and Steph is to implement a focused approach to the blog content development. Instead of five random posts a week, we’re targeting a topic and going at it from multiple angles. My first focus week was on creating a kick-ass channel marketing strategy, and you’ll see more coming through in March.
I also have been preparing for some industry events. I don’t have all the updates yet, but next week on March 8th, I’ll be speaking with Lizzie at Talent Net Interactive in Austin just as SXSW kicks off. We’re taking a company and using the conference as a live case study, focusing on social recruiting, developing employee brands, and tracking and analyzing results. There are still seats available if you’re interested in registering. See you in Austin!